Piedmont Eastern Litigation

Overview

Piedmont Eastern Litigation (PEL) is a growing boutique law firm in Cary, North Carolina, specializing in family law. When I began working with them, they had minimal marketing strategy or digital presence. I partnered with them to redefine their brand direction, focusing on positioning them as a boutique family law firm, while implementing a comprehensive digital strategy.

Solution

I led a complete overhaul of their brand identity, aligning it with a boutique-style law firm. This included a full website redesign with enhanced user experience, new copywriting, and the integration of online booking tools to streamline client appointments. Alongside this, we built an organic growth strategy that improved their online visibility. With a long-term vision, I’ve also laid out the next steps to boost their SEO efforts and implement Google Local Search Ads for targeted, paid traffic.

Results

As a result of these strategies, PEL has seen a 200% increase in bookings, generating over $100,000 in additional revenue. Their organic traffic and positioning have significantly improved, helping them establish a stronger brand presence in their focus areas. With the increased demand, PEL is now expanding its team to accommodate their growing clientele.