Hey there
I’m Jonny Mocha, a marketing strategist, creative director, and UX designer based in Raleigh, NC. I help businesses figure out who they are, clarify what they’re saying, and build marketing that actually connects with people. My work blends strategy, psychology, design, and storytelling because I believe great marketing starts with understanding people, not just reaching them.
Raleigh, NC
Marketing Strategist & Creative Director
A little bit about me
I’ve been in marketing since High School. What started with launching my own business turned into a career that’s taken me from agency work to leading marketing teams as a Creative Director and Marketing Director. Along the way, I founded my own agency, worked with brands across industries, and kept coming back to the same realization: the businesses that grow fastest are the ones that get clear on who they are and who they’re talking to. That’s the work I love most, helping businesses find that clarity and then building the marketing to back it up.
How I Think About Marketing
I think great marketing sits at the intersection of psychology, strategy, storytelling, and design. People don’t buy products, they buy identity, belonging, and solutions to problems they feel but can’t always articulate. My job is to understand those motivations, build a clear strategy around them, and then create the brand experience that brings it all together. I believe strategy should come before design, clarity should come before creativity, and authenticity always beats trend-chasing.
What I Care About
Outside of client work, I’m passionate about using marketing and creative skills to support causes that matter. Nonprofits, LGBTQ+ advocacy, and animal welfare organizations, to mention just a few. Some of my most rewarding work has been helping mission-driven organizations tell their stories more effectively.
Current professional experience
Mocha Design
Founder & Marketing Strategist
Running a freelance marketing and brand strategy practice focused on helping businesses clarify their brand, sharpen their messaging, and build marketing systems that work long-term. My work blends brand discovery, marketing strategy, UX design, and creative direction.
Carolina Family Estate Planning
Marketing Director
Led marketing strategy for a legal services firm, overseeing brand positioning, digital advertising marketing, lead generation, and campaign strategy. Managed the full marketing function from strategic planning through execution.
Cogent Analytics
Creative Director • interim Marketing Director
Led a team of marketing professionals delivering creative and strategic solutions for businesses of all sizes. Built and refined service offerings, mentored team members, and drove operational improvements that elevated both client outcomes and team performance.
Creatively Seeded
Creative Director, Board Member
Guiding creative vision and marketing strategy for client accounts across the East Coast. I oversee projects from concept through delivery, with a focus on making sure the work is strategically grounded, not just visually polished.
Skills
UI/UX Design
Marketing Strategy
Marketing Strategy
Messaging & Positioning
Marketing Consulting
Branding
Brand Strategy
Audience Research
Come and say hi!
A little bit about me
I’ve been in marketing since High School. What started with launching my own business turned into a career that’s taken me from agency work to leading marketing teams as a Creative Director and Marketing Director. Along the way, I founded my own agency, worked with brands across industries, and kept coming back to the same realization: the businesses that grow fastest are the ones that get clear on who they are and who they’re talking to. That’s the work I love most, helping businesses find that clarity and then building the marketing to back it up.
How I Think About Marketing
I think great marketing sits at the intersection of psychology, strategy, storytelling, and design. People don’t buy products, they buy identity, belonging, and solutions to problems they feel but can’t always articulate. My job is to understand those motivations, build a clear strategy around them, and then create the brand experience that brings it all together. I believe strategy should come before design, clarity should come before creativity, and authenticity always beats trend-chasing.
What I Care About
Outside of client work, I’m passionate about using marketing and creative skills to support causes that matter. Nonprofits, LGBTQ+ advocacy, and animal welfare organizations, to mention just a few. Some of my most rewarding work has been helping mission-driven organizations tell their stories more effectively.
Current professional experience
Mocha Design
Founder & Marketing Strategist
Running a freelance marketing and brand strategy practice focused on helping businesses clarify their brand, sharpen their messaging, and build marketing systems that work long-term. My work blends brand discovery, marketing strategy, UX design, and creative direction.
Carolina Family Estate Planning
Marketing Director
Led marketing strategy for a legal services firm, overseeing brand positioning, digital advertising marketing, lead generation, and campaign strategy. Managed the full marketing function from strategic planning through execution.
Cogent Analytics
Creative Director • interim Marketing Director
Led a team of marketing professionals delivering creative and strategic solutions for businesses of all sizes. Built and refined service offerings, mentored team members, and drove operational improvements that elevated both client outcomes and team performance.
Creatively Seeded
Creative Director, Board Member
Guiding creative vision and marketing strategy for client accounts across the East Coast. I oversee projects from concept through delivery, with a focus on making sure the work is strategically grounded, not just visually polished.
Skills
UI/UX Design
Marketing Strategy
Messaging & Positioning
Marketing Consulting
Branding
Brand Strategy
Audience Research