Pallyy

The Challenge

Pallyy is a social media management platform that was growing fast, but their product experience wasn’t keeping pace with their user growth. They brought me on as a consultant to help with two connected problems: refining the user experience so the platform felt intuitive as it scaled, and building a marketing strategy that could accelerate growth without burning through budget on tactics that don’t stick.

The Approach

My work with Pallyy sat at the intersection of UX and marketing, which is where I think the most interesting product work happens. On the UX side, I ran user testing and feedback cycles to identify friction points, then consulted on feature prioritization to make sure the roadmap was driven by real user needs, not assumptions.

On the marketing side, I developed growth strategies focused on user acquisition, engagement, and retention. The key insight was that for a platform like Pallyy, the product experience IS the marketing, a better UX reduces churn, drives word-of-mouth, and makes every acquisition dollar work harder.

The Impact

•  User base grew from 5,000 to 200,000+

•  3,900% increase in monthly revenue

•  Improved retention through UX-driven product improvements

This is the project I point to when someone asks whether strategy and UX actually move business metrics. Five thousand to two hundred thousand users isn’t a design win, it’s what happens when UX, marketing, and product strategy work together.