Briggs & Barrett Project
Non-Profit
Brand Strategy
The Challenge
Briggs & Barrett is a nonprofit dedicated to infant health and parental education, important work with a real community impact. But when I started working with them, their brand didn’t reflect the strength of their mission. Their digital presence was underdeveloped, their messaging was unclear, and their fundraising systems weren’t set up to scale. They needed more than a website refresh. They needed a strategic foundation that could drive real growth.
The Approach
I started where I always start, with the story. Who is Briggs & Barrett, really? What do they want people to feel when they encounter the brand? From there, I rebuilt their digital presence from the ground up: a redesigned website focused on clarity and user experience, new copywriting that speaks directly to their audience, and a restructured donation system using a modern CRM platform that actually supports how donors want to give.
Beyond the digital work, I helped them secure a Google Ads Nonprofit grant and developed a targeted ad campaign strategy to amplify one of their key programs. Every decision was connected to a bigger question: how do we build something that grows with them, not something they’ll outgrow in a year?
The Impact
Within five months:
• 200% increase in website traffic and engagement
• $90,000 collected in donations
• 900% return on their marketing investment
More importantly, Briggs & Barrett now has a brand foundation and marketing system that can scale with them, not just a one-time redesign, but infrastructure for sustained growth.
