Briggs & Barrett Project

Overview

Briggs & Barrett Project is a non-profit organization dedicated to supporting infant health and parental education. I partnered with them to transform their brand strategy, enhance their digital presence, and streamline their donation systems to amplify their mission. The goal was to develop a more engaging user experience while improving operational efficiency and fundraising capabilities.

Solution

My role included a complete overhaul of their website, with a fresh design focuses on user experience and updated copywriting that connects with their audience. I also guided them in transitioning to a more efficient Donation/CRM platform, optimizing their fundraising process. Beyond the digital transformation, I assisted Briggs & Barrett in securing a Google Ads Nonprofit grant, and we are in the final stages of launching a targeted ad campaign to promote one of their key programs. Every step focused on creating a scalable strategy that aligns with their mission while driving engagement and donations.

Results

Since the website redesign and implementation of new marketing strategies, Briggs & Barrett has seen a 200% increase in website traffic and user engagement across multiple mediums. Within just five months, the organization collected $90,000 in donations, delivering an impressive 900% return on their investment in marketing services. This transformation has positioned them for sustained growth and deeper community impact.